Your website looks strong.
But conversions could be stronger.

We help health and beauty brands turn more website visitors into customers using Conversion Rate Optimisation strategies and deep understanding of how your customers actually buy.

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What we do

Why choose us

Specialised Expertise in Health & Beauty Conversion Optimisation

Traditional Agencies

Require Large Retainers

Most agencies need high monthly retainers to cover overhead and team structure - making optimisation harder to access for brands earlier in their growth.

Require Large Retainers

Most agencies need high monthly retainers to cover overhead and team structure - making optimisation harder to access for brands earlier in their growth.

Focus on Big Redesigns

Their recommendations often rely on expensive, time-consuming website rebuilds instead of lean strategic fixes.

Focus on Big Redesigns

Their recommendations often rely on expensive, time-consuming website rebuilds instead of lean strategic fixes.

One-Size-Fits-All Tactics

Agencies often work across many niches, so teams may not have deep commercial or category-specific knowledge of beauty and wellness - which can affect how tailored the recommendations feel.

One-Size-Fits-All Tactics

Agencies often work across many niches, so teams may not have deep commercial or category-specific knowledge of beauty and wellness - which can affect how tailored the recommendations feel.

With GlowRate

Works for Every Stage

An Audit for smaller brands to get clear priorities. A Growth Optimisation service for brands with enough traffic to benefit from testing.

Works for Every Stage

An Audit for smaller brands to get clear priorities. A Growth Optimisation service for brands with enough traffic to benefit from testing.

No Rebuilds Needed

We prioritise high-impact improvements you can implement and measure without a full redesign or touching your branding.

No Rebuilds Needed

We prioritise high-impact improvements you can implement and measure without a full redesign or touching your branding.

Tailored to Your Health & Beauty Customers

Every insight is based on real customer behaviour and industry-specific buyer psychology - not one-size-fits-all best practices.

Tailored to Your Health & Beauty Customers

Every insight is based on real customer behaviour and industry-specific buyer psychology - not one-size-fits-all best practices.

Rated 5/5

The CRO audit didn’t feel generic or automated - it was clearly tailored to my brand, with suggestions that made sense for how people actually browse and buy.

Rianna, Founder of Ametrine Skin

Behind GlowRate

A founder-led CRO consultancy

Hi, I’m Hannah, founder of GlowRate.

After 5+ years in e-commerce and CRO, I started GlowRate to help growing wellness & beauty brands compete with the big players.

Brands I’ve Optimised Throughout My Career

Brands I’ve Optimised Throughout My Career

Features

Why Health & Beauty Brands Work With GlowRate

Get More From Every Click

Turn more visitors into customers - no extra ad spend.

Get More From Every Click

Turn more visitors into customers - no extra ad spend.

Get More From Every Click

Turn more visitors into customers - no extra ad spend.

Deep Buyer Understanding

CRO shaped around how health & beauty customers actually shop and make decisions.

Deep Buyer Understanding

CRO shaped around how health & beauty customers actually shop and make decisions.

Deep Buyer Understanding

CRO shaped around how health & beauty customers actually shop and make decisions.

Clear Strategy & Support

Actionable recommendations, with optional design & dev help when needed.

Clear Strategy & Support

Actionable recommendations, with optional design & dev help when needed.

Clear Strategy & Support

Actionable recommendations, with optional design & dev help when needed.

Funnel Clarity & Tracking

Know exactly where shoppers drop off with conversion tracking and behaviour analysis.

Funnel Clarity & Tracking

Know exactly where shoppers drop off with conversion tracking and behaviour analysis.

Funnel Clarity & Tracking

Know exactly where shoppers drop off with conversion tracking and behaviour analysis.

Evidence-Based Testing

Run A/B tests each month to see what really works.

Evidence-Based Testing

Run A/B tests each month to see what really works.

Evidence-Based Testing

Run A/B tests each month to see what really works.

Visual Reporting

Dashboards and regular reports so you always know what’s driving growth.

Visual Reporting

Dashboards and regular reports so you always know what’s driving growth.

Visual Reporting

Dashboards and regular reports so you always know what’s driving growth.

Pricing

Flexible pricing tailored to your business needs

Pre-Scale CRO Audit

Early-stage or launching brands who want to ensure their site is optimised before scaling traffic.

£497

One-time payment

Get Started

Get Started

Heuristic CRO audit of key pages (homepage, PDPs, cart, checkout)

Heuristic CRO audit of key pages (homepage, PDPs, cart, checkout)

Customer journey review with friction points identified

Customer journey review with friction points identified

Best-practice UX & trust analysis for health, wellness & beauty brands

Best-practice UX & trust analysis for health, wellness & beauty brands

15 prioritised conversion opportunities

15 prioritised conversion opportunities

45-minute strategy session to walk through findings and next steps

45-minute strategy session to walk through findings and next steps

7 days post-delivery email support

7 days post-delivery email support

Conversion Rate Optimisation Audit

For brands with consistent traffic who want a clear, data-backed plan to increase conversions.

£1,297

One-time payment

Get Started

Get Started

Full website conversion audit using website data

Full website conversion audit using website data

Customer journey analysis with drop-off points identified

Customer journey analysis with drop-off points identified

Behaviour analysis across key pages

Behaviour analysis across key pages

Prioritised CRO opportunities based on data and impact

Prioritised CRO opportunities based on data and impact

60-minute strategy session to walk through findings

60-minute strategy session to walk through findings

Clear next steps for implementation

Clear next steps for implementation

7 days post-delivery email support

7 days post-delivery email support

Growth Optimisation

Perfect for brands with consistent traffic ready to scale revenue.

from

£897

/month

optional dev, design, QA / hourly

Get Started

Conversion Rate Optimisation Roadmap

A/B testing

Before-and-after test analysis

Conversion Tracking

Visitor Behaviour Analysis

Visualised & Automated Dashboards

Weekly Reporting

Bi-Weekly Meetings

Slack Channel

Pricing is based on monthly active users and the number of A/B tests needed.

How it works

The GlowRate Process: How Growth Optimisation Works

Get in touch

01

Simple Booking

We start with a call to understand your goals, traffic, and growth stage. This makes sure CRO is the right fit and we’re aligned on what success looks like.

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Simple Booking

We start with a call to understand your goals, traffic, and growth stage. This makes sure CRO is the right fit and we’re aligned on what success looks like.

Discover More

Baseline Audit & Roadmap

I review your site and customer journey to spot bottlenecks, then create a prioritised testing roadmap so we’re focused on the highest-impact opportunities first.

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Baseline Audit & Roadmap

I review your site and customer journey to spot bottlenecks, then create a prioritised testing roadmap so we’re focused on the highest-impact opportunities first.

Discover More

02

03

Continuous Testing & Improvement

Each month we run structured CRO cycles: setting up A/B tests, analysing results, and building on what works. You’ll get clear reporting, dashboards, and bi-weekly calls to keep strategy and execution on track.

Discover More

Continuous Testing & Improvement

Each month we run structured CRO cycles: setting up A/B tests, analysing results, and building on what works. You’ll get clear reporting, dashboards, and bi-weekly calls to keep strategy and execution on track.

Discover More

FAQ

Answers to your most common questions

What is Conversion Rate Optimisation (CRO)?

Why is CRO important for my business?

Do I need lots of traffic for CRO to work?

Can you explain your process for optimising conversion rates?

What’s the difference between the Audit and Growth Optimisation packages?

Will you implement the changes or just advise?

What types of brands do you work with?

How quickly can I expect to see results?

Do you guarantee results?

What is Conversion Rate Optimisation (CRO)?

Why is CRO important for my business?

Do I need lots of traffic for CRO to work?

Can you explain your process for optimising conversion rates?

What’s the difference between the Audit and Growth Optimisation packages?

Will you implement the changes or just advise?

What types of brands do you work with?

How quickly can I expect to see results?

Do you guarantee results?

Book a call

Contact us

Get in touch