Your website looks strong.
But conversions could be stronger.
I help health and beauty brands turn more website visitors into customers using Conversion Rate Optimisation strategies and deep understanding of how your customers actually buy.
Why choose us
Specialised Expertise in Health & Beauty Conversion Optimisation
Traditional Agencies
Require Large Retainers
Most agencies need high monthly retainers to cover overhead and team structure - making optimisation harder to access for brands earlier in their growth.
Focus on Big Redesigns
Their recommendations often rely on expensive, time-consuming website rebuilds instead of lean strategic fixes.
One-Size-Fits-All Tactics
Agencies often work across many niches, so teams may not have deep commercial or category-specific knowledge of beauty and wellness - which can affect how tailored the recommendations feel.
With GlowRate
You get the specialist
You work directly with me - Hannah, founder of GlowRate and a senior CRO consultant with 5+ years specialising in health and beauty e-commerce.
Works for Every Stage
Audits for smaller brands to get clear priorities. A Growth Optimisation service for brands with enough traffic to benefit from testing.
No Rebuilds Needed
I prioritise high-impact improvements you can implement and measure without a full redesign or touching your branding.
Tailored to Your Health & Beauty Customers
Every insight is based on real customer behaviour and industry-specific buyer psychology - not one-size-fits-all best practices.
Rated 5/5
The CRO audit didn’t feel generic or automated - it was clearly tailored to my brand, with suggestions that made sense for how people actually browse and buy.
Rianna, Founder of Ametrine Skin
Meet Hannah
A founder-led CRO consultancy
Hi, I’m Hannah, founder of GlowRate and senior CRO consultant.
After 5+ years in e-commerce and CRO, I started GlowRate to help growing wellness & beauty brands compete with the big players.
Features
Why Health & Beauty Brands Work With GlowRate
You work directly with me
When you work with GlowRate, you work with me - not a junior or an account manager.
Get More From Every Click
Turn more visitors into customers - no extra ad spend.
Deep Buyer Understanding
CRO shaped around how health & beauty customers actually shop and make decisions.
Clear Strategy & Support
Actionable recommendations, with optional design & dev help when needed.
Funnel Clarity & Tracking
Know exactly where shoppers drop off with conversion tracking and behaviour analysis.
Evidence-Based Testing
Run A/B tests each month to see what really works.
Pricing
Flexible pricing tailored to your business needs
Pre-Scale CRO Audit
Early-stage or launching brands who want to ensure their site is optimised before scaling traffic.
£497
One-time payment
Heuristic CRO audit of key pages (homepage, PDPs, cart, checkout)
Customer journey review with friction points identified
Best-practice UX & trust analysis for health, wellness & beauty brands
15 prioritised conversion opportunities
45-minute strategy session to walk through findings and next steps
7 days post-delivery email support
Conversion Rate Optimisation Audit
For brands with consistent traffic who want a clear, data-backed plan to increase conversions.
£1,297
One-time payment
Full website conversion audit using website data
Customer journey analysis with drop-off points identified
Behaviour analysis across key pages
Prioritised CRO opportunities based on data and impact
60-minute strategy session to walk through findings
Clear next steps for implementation
7 days post-delivery email support
Growth Optimisation
Perfect for brands with consistent traffic ready to scale revenue.
from
£997
/month
Dev, design & QA support available (hourly) via trusted specialists, briefed and managed by me.
Conversion Rate Optimisation Roadmap
A/B testing
Before-and-after test analysis
Conversion Tracking
Visitor Behaviour Analysis
Visualised & Automated Dashboards
Weekly Reporting
Bi-Weekly Meetings
Slack Channel
Pricing is based on monthly active users and the number of A/B tests needed.
01
Simple Booking
We start with a call to understand your goals, traffic, and growth stage. This makes sure CRO is the right fit and we’re aligned on what success looks like.
Baseline Audit & Roadmap
I review your site and customer journey to spot bottlenecks, then create a prioritised testing roadmap so we’re focused on the highest-impact opportunities first.
02
03
Continuous Testing & Improvement
Each month we run structured CRO cycles: setting up A/B tests, analysing results, and building on what works. You’ll get clear reporting, dashboards, and bi-weekly calls to keep strategy and execution on track.
FAQ
Answers to your most common questions
What is Conversion Rate Optimisation (CRO)?
Why is CRO important for my business?
Do I need lots of traffic for CRO to work?
Can you explain your process for optimising conversion rates?
What’s the difference between the Audit and Growth Optimisation packages?
Will you implement the changes or just advise?
What types of brands do you work with?
How quickly can I expect to see results?
Do you guarantee results?
Book a call
Contact Hannah