Your website looks strong.
But conversions could be stronger.
Brands I've worked with recently
Why choose GlowRate
Traditional Agencies
Require Large Retainers
Most agencies need high monthly retainers to cover overhead and team structure - making optimisation harder to access for brands earlier in their growth.
Focus on Big Redesigns
Their recommendations often rely on expensive, time-consuming website rebuilds instead of lean strategic fixes.
One-Size-Fits-All Tactics
Agencies often work across many niches, so teams may not have deep commercial or category-specific knowledge of beauty and wellness - which can affect how tailored the recommendations feel.
With GlowRate
You get the specialist
You work directly with me - Hannah, founder of GlowRate and a senior CRO consultant with 7+ years specialising in Beauty & Wellness e-commerce.
Works for Every Stage
Audits for smaller brands to get clear priorities. A Growth Optimisation service for brands with enough traffic to benefit from testing.
No Rebuilds Needed
I prioritise high-impact improvements you can implement and measure without a full redesign or touching your branding.
Tailored to Your Customers
Every insight is based on real customer behaviour and industry-specific buyer psychology - not one-size-fits-all best practices.
Meet Hannah
Case Studies
Features
You work directly with me
When you work with GlowRate, you work with me - not a junior or an account manager.
Get More From Every Click
Turn more visitors into customers - no extra ad spend.
Deep Buyer Understanding
CRO shaped around how beauty & wellness customers actually shop and make decisions.
Clear Strategy & Support
Actionable recommendations, with optional design & dev help when needed.
Funnel Clarity & Tracking
Know exactly where shoppers drop off with conversion tracking and behaviour analysis.
Evidence-Based Testing
Run A/B tests each month to see what really works.
Pricing
Heuristic audit of key pages (homepage, collection pages, PDPs, cart, checkout)
Customer journey review with friction points identified
UX and trust analysis tailored to beauty & wellness
Minimum 20 prioritised opportunities to increase conversions
45-minute strategy session to walk through findings
Email support so you can act with confidence
CRO Audit
10,000+ SESSIONS + BEHAVIOUR DATA
For brands with 10,000+ monthly sessions and heatmap or behaviour data ready to analyse.
£1,790
One-time payment
Data-led audit of key pages using your real visitor behaviour (homepage, collection pages, PDPs, cart, checkout)
Customer journey analysis with drop-off points identified
Competitor Benchmark
Behaviour analysis across key pages
Prioritised conversion roadmap ranked by impact
60-minute strategy session to walk through findings
Post-session pack with audit, roadmap and next steps
Email support so you can act with confidence
Growth Optimisation
25,000+ MONTHLY SESSIONS
For brands ready for continuous testing and optimisation.
from
£1,490
/month
Conversion Rate Optimisation Roadmap
A/B testing
Before-and-after test analysis
Conversion Tracking
Visitor Behaviour Analysis
Visualised & Automated Dashboards
Weekly Reporting
Bi-Weekly Meetings
Slack Channel
Get in touch to discuss your traffic and testing needs.
Development and design are not included. These are quoted separately based on your testing roadmap.
Conversion Power Hour
For brands who want fast, expert answers on what to fix first, without committing to a full audit.
Bring a specific challenge or get a fresh expert eye across your whole site.
£250
Prioritised quick wins ranked by impact so you know exactly what to do first
Post-session summary Google Doc with key insights, top issues and your next steps
Book your power hour here:
How it works
01
Simple Booking
We start with a call to understand your goals, traffic, and growth stage. This makes sure CRO is the right fit and we’re aligned on what success looks like.
Baseline Audit & Roadmap
I review your site and customer journey to spot bottlenecks, then create a prioritised testing roadmap so we’re focused on the highest-impact opportunities first.
02
03
Continuous Testing & Improvement
Each month we run structured CRO cycles: setting up A/B tests, analysing results, and building on what works. You’ll get clear reporting, dashboards, and bi-weekly calls to keep strategy and execution on track.
FAQ
What is Conversion Rate Optimisation (CRO)?
Why is CRO important for my business?
Do I need lots of traffic for CRO to work?
Can you explain your process for optimising conversion rates?
What’s the difference between the Audit and Growth Optimisation packages?
Will you implement the changes or just advise?
What types of brands do you work with?
How quickly can I expect to see results?
Do you guarantee results?
Contact Hannah